Author Topic: Women swap cardio for weights (Article)  (Read 250 times)

bonzodoug

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Women swap cardio for weights (Article)
« on: September 13, 2023, 01:01:30 am »
Gym chain to install fewer treadmills as women swap cardio for weights
Cultural changes mean there's higher demand for weightlifting equipment
By
Daniel Woolfson
12 September 2023 • 6:50pm
 John Treharne CEO of The Gym Group
John Treharne, founder of The Gym Group, said ‘a lot more women are interested in free weight training these days’ CREDIT: Geoff Pugh
One of Britain’s largest gym chains is installing fewer treadmills as a growing number of women swap cardio for weightlifting.

John Treharne, founder of The Gym Group, which runs 230 sites across the UK, said the company was dedicating more space to weightlifting as demand grows.

“A lot more women are interested in free weight training these days,” he said. “I think you’ve seen that sort of cultural change.”

He noted that lifting weights has grown in popularity among women, particularly as celebrities, including Victoria Beckham, Adele, and Ellie Goulding, tout the benefits.

Mr Treharne added: “There is definitely a shift away from the predominance of [cardiovascular] equipment. If you looked at one of our gyms 10 years ago, we would have had 35 treadmills, a high proportion of cross trainers and so on.

“The treadmill is still the most popular machine in the gym. But we don’t have as many today, as we would have done. But the free weights area will probably be three times the size, the functional training area will have been introduced.”

It comes as revenues at The Gym Group were up 18.5pc in the first half of the year, the company announced on Tuesday.

It also narrowed pre-tax losses from £7.2m in the first six months of 2022 to £6.1m this year.

It opened two new gyms in the first half of the year, with plans for a further five by the end of 2023. At least 10 more will follow next year.

Mr Treharne said the company would consider taking on sites owned by the collapsed discounter Wilko as it expands across the UK.

He said: “We’ve been very successful over the last 16 years in terms of converting existing buildings. More recently, we’ve done a lot of retail park development. We will be looking very closely at any opportunity and certainly Wilko will be part of the assessment.”

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Sue Strong

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Re: Women swap cardio for weights (Article)
« Reply #1 on: September 13, 2023, 05:49:20 am »
Amazing news. It’s obvious everywhere I notice women who lift weights and build muscles are increasing.
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huberthowhow

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Re: Women swap cardio for weights (Article)
« Reply #2 on: September 13, 2023, 03:42:00 pm »
 I wonder if there has been a noticeable increase of males using the treadmills?
                         






     
                  And I wonder, is the number of males pursuing cardio and using the treadmills increasing, too?
   -H.H.







 
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Patti59

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Re: Women swap cardio for weights (Article)
« Reply #3 on: September 13, 2023, 07:33:49 pm »
I wonder if there has been a noticeable increase of males using the treadmills?
                         






     
                  And I wonder, is the number of males pursuing cardio and using the treadmills increasing, too?
   -H.H.

Let's Hope so!!!!


Men in Leotards and tights doing aerobics while Women in Sweat Pants and Shirts pumping iron....That would be The New Age Lifestyle!

Patti
Strong Women are the future!
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SissysWife

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Re: Women swap cardio for weights (Article)
« Reply #4 on: September 13, 2023, 07:48:18 pm »
My sissy is restricted to treadmill, stair master, yoga and peloton!  I however do a regular circuit training on the weight machine!
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sissy_steffie

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Re: Women swap cardio for weights (Article)
« Reply #5 on: September 14, 2023, 08:30:34 am »
My sissy is restricted to treadmill, stair master, yoga and peloton!  I however do a regular circuit training on the weight machine!

Very nice @SissysWife. i'm sure Your sissy has a well fit and firm sissy body, making her look that much better in her feminine things.

During my heel training phase, Mistress did have me use a treadmill. i can still painfully remember the countless hours and hours of struggling and aching feet and legs while trying to walk in heels. With the ever increasing heel heights, and varying shoe styles i got quite an experience and workout until i met Her standards for gracefulness and endurance. i also ended up with very toned legs.

No stairmaster, but again as part of my training, i also spent countless hours walking up and down the staircases in our house, sometimes having to carry different things (tray, laundry basket, etc). With skirts or dresses of varying length and tightness, this was also good training in balance and feminine deportment.

No yoga or peloton, but i am still required to do regular biweekly aerobic workouts to DVDs by Denise Austin. Naturally Mistress requires i'm properly outfitted in a complete set of lingerie, and shiny girlie Danskin pink or purple leotards, tights, and pink sneakers.
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SissysWife

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Re: Women swap cardio for weights (Article)
« Reply #6 on: September 14, 2023, 09:24:13 am »
She is so very thoughtful and takes such good care of you!  Hopefully you thank her properly and often!  My focused workouts for him have also given him girlish thighs and a sexy firm feminine butt too!
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sandrawaitress

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Re: Women swap cardio for weights (Article)
« Reply #7 on: September 14, 2023, 11:40:42 am »
 @steffie

you are so right - training in heels is very painful indeed



During my heel training phase, Mistress did have me use a treadmill. i can still painfully remember the countless hours and hours of struggling and aching feet and legs while trying to walk in heels. With the ever increasing heel heights, and varying shoe styles i got quite an experience and workout until i met Her standards for gracefulness and endurance. i also ended up with very toned legs.


huberthowhow

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Re: Women swap cardio for weights (Article)
« Reply #8 on: September 14, 2023, 02:07:11 pm »
To sissy's wife;
                      Do you often remark on his shapely, and gurlish rear, especially if he is over your knee?
                                                                                                                                             -H.H.

SissysWife

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Re: Women swap cardio for weights (Article)
« Reply #9 on: September 14, 2023, 02:13:59 pm »
I rarely spank but constantly grope and fondle and compliment on his fine girly ass.
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Dinny

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Re: Women swap cardio for weights (Article)
« Reply #10 on: September 14, 2023, 03:16:49 pm »
Ooh madam sissyswife he's such a lucky wife as you enjoy his pretty asset's my favourite madam sissyswife
Hugs and a lovely curtsey to you Madame sissyswife